Check out this video featuring the excellent Jiam Ghomeshi talking to the Black Keys, Dan Auerbach and Patrick Carney, about the idea of selling out.
I have to say, I totally agree with their viewpoint here. They’ve made seven albums since 2001, and have only recently gained mainstream recognition. And they didn’t get famous because they changed their sound.
There’s no doubt that turning down 200,000 GBP for their track to appear in a mayo commercial was a bad play. At some point, being able to support yourself is more important than the opinions of anonymous faces on the Internet. It’s refreshing to see them acknowledge the error of their ways.
They haven’t changed much, their band grew virally, and now corporate America wants a piece. It’s hard to picture someone criticizing them for that. I say kudos to the Keys. What do you think?
Thanks to Brad for the heads up. @brollybain